For every action, there is an equal and opposite reaction meaning for every user action, they’re motivation to spread the word.

Today’s consumer decision is a journey of consideration, evaluation, purchase and experience across online and offline channels that is more dynamic than the “funnel” model of the past.

How can we provide users with the tools to make this a one-click experience? I guess love your customers as a person than a product.

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Meet them personally to make your customer feel happy. As 59% of consumers are willing to an appointment so invite them. Offer them special services, it depends upon what channels are you using like the website, kiosk or call center. Given them the opportunity to experience you. Let them read your website. 85% of customers would leave if they didn’t get what they are looking for so serve them promptly and professionally. Let them know about you through social media.

The best rules of engagement
1. Be where your customers are as they develop an integrated multichannel presence.
2. Publish like the news media deliver content at an hourly pace.
3. Personalize the experience increase relevance with targeted and dynamic content.
4. Act like a venture capitalist buy and partner for new capabilities.

Maximizing the skills available to you
The skills gap is a term you will have heard frequently. Bringing in people with the skills to drive your business forward is the obvious solution. So another approach smaller business are taking is to unlock the potential of staff members they already have by “multi-skilling” them. Sometimes you already have someone on your payroll who can plug the skills gap in your business.

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Doing more with less
How can you ensure that, as a young business, the few employees you have to produce the largest output? Employee engagement is one key factor. People who feel valued as an individual, see themselves as treated fairly and are invested in the company’s goals will work harder and smarter.

“One should not pursue goals that are easily achieved. One must develop an instinct for what one can just barely achieve through one’s greatest efforts.” —Albert Einstein